The mission of the Louisville Independent Business Alliance (LIBA) is to preserve the unique community character of the Metro Louisville area by promoting locally-owned, independent businesses and educating citizens on the value of purchasing locally. In order to pursue LIBA’s mission, the organization will focus on:

1. Informing citizens of the value provided by locally owned businesses, including their importance to the local economy, culture, and social fabric. The goal is to encourage area residents to view themselves as citizens — as members of a community rather than merely as consumers.

2. Offering group branding, promotion and advertising to LIBA members to elevate the individual and collective profiles of locally owned businesses in order to provide marketing and exposure advantages chains routinely enjoy.

3. Creating strong relationships with local government and media to inform local decision-making, give voice to the locally owned independent business community, and promote policies that support community-rooted enterprises.

For more information, contact Leslie Spanyer at 502.473.4687 or leslie@keeplouisvilleweird.com.